13 Business Studies

This course is designed to consider how businesses operate in a global environment. Students will develop their understanding of business theory and will apply that theory through investigations into human resource and marketing issues. Issues of sustainability, enterprise, and globalisation are important to businesses and are examined as part of the course along with a number of other internal and external factors relevant to business success and decision making. 

This course relates business theory to real-world examples which show how dynamic the world of business and commerce is and how successful many New Zealand businesses are in the global marketplace.

Content includes:

• Investigating how innovation is essential to the development and prosperity of New Zealand businesses.
• Developing a marketing plan involving SMART goals, SWOT analysis, and contingency plans
• Exploring the role of management and employees in businesses that operate in a global context
• Exploring how businesses respond to internal factors and factors outside of their control
• A look at the real business world through NZ business case studies

Supports future study in the following areas:
Business, marketing, commerce and communication degrees, careers in business, marketing, and human relations, international business, and agribusiness.