Marketing Specialist Ngaio Whakatairanga

Marketing specialists develop and implement plans for promoting an organisation's goods, services and ideas.

Marketing specialists may do some or all of the following:

  • promote and develop an organisation's brand, goods and services
  • create marketing plans, policies and campaigns
  • advise on product pricing, advertising and selling and distribution channels, such as retailers
  • produce marketing content such as advertisements and blog posts
  • run social media channels
  • organise events
  • collect and analyse information such as sales data
  • arrange market research for products and services
  • build relationships with clients.

Useful Experience

Useful experience for marketing specialists includes working in:

  • public relations
  • market research
  • sales
  • call centres or other customer service organisations
  • newspaper, advertising or media agencies.

Personal Qualities

Marketing specialists need to be:

  • creative
  • good at communicating
  • skilled at organising and planning
  • team players
  • able to work well under pressure.

Useful Experience

Useful experience for marketing specialists includes working in:

  • public relations
  • market research
  • sales
  • call centres or other customer service organisations
  • newspaper, advertising or media agencies.

Marketing Specialists can earn around $40K-$75K per year per year.

Marketing specialists may move into managerial roles or positions in related fields such as communications, public relations, advertising or sales.

Marketing Specialist

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